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About Unicus Alliance

Unicus Alliance Empowering Nonprofits

Empowering Nonprofits

• Strategic Marketing
• Brand Enhancement
• Fundraising Support

About Unicus Alliance

Unicus Alliance, a Michigan-based 501(c)(3), is dedicated to empowering nonprofit organizations with creative business and marketing services, supported by the expertise of Unicus Marketing, a global leader since 1993.

Founded in 1993, Unicus Marketing has served thousands of clients worldwide, delivering solutions in brand creation, digital strategy, website development, UI/UX optimization, and creative design. Unicus Alliance leverages this expertise to provide these professional services to qualifying nonprofits at reduced rates or free, ensuring financial barriers don’t hinder impactful missions.

Unicus Nonprofit Marketing Solutions
  • Helping Nonprofits achieve their mission since 1993.

We support nonprofits at every stage: startups building their foundation, emerging organizations amplifying their reach, and established groups seeking revitalization. Our URGENCY program delivers rapid, customized solutions for time-sensitive challenges, such as crisis-driven branding updates or emergency fundraising campaigns, ensuring swift and effective support.

Funded by corporate sponsorships, private philanthropy, and Unicus-branded merchandise sales, we maintain accessibility through a streamlined two-week selection process. This efficient system prioritizes equitable access to high-impact services, driving community transformation and creating a global ripple effect of positive change.

The Unicus Legacy: Powered by Unicus Marketing

Established in 1993, Unicus Marketing set out to redefine success through bold creativity and strategic innovation. Over the past three decades, it has become a global leader, delivering transformative marketing solutions to thousands of clients across diverse industries. From compelling brand identities to cutting-edge digital experiences, Unicus Marketing excels in brand strategy, SEO-optimized content, social media campaigns, and immersive website design.

Recognizing the unique challenges nonprofits face—limited budgets paired with profound missions—Unicus Marketing’s leadership founded Unicus Alliance as its philanthropic arm. This partnership enables Unicus Alliance to tap into Unicus Marketing’s seasoned team of designers, strategists, and developers, offering nonprofits access to professional-grade services tailored to their needs.

Through this collaboration, nonprofits gain access to services like custom website development, data-driven digital campaigns, and authentic storytelling that resonates with communities. By subsidizing or waiving fees, Unicus Alliance ensures nonprofits can compete in a digital-first world without financial strain, amplifying their impact with the support of Unicus Marketing’s expertise.

Our commitment goes beyond individual projects. We foster sustainable growth, equipping nonprofits with tools to build lasting audience connections. Whether it’s a startup crafting its first brand identity or a legacy organization seeking a digital refresh, Unicus Alliance, powered by Unicus Marketing, is a trusted partner in driving meaningful change.

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Our Approach to Nonprofit Success

Leveraging Unicus Marketing’s proven methodologies, we empower nonprofits with strategic branding, digital innovation, and authentic storytelling. Our services include initial concept development to full-scale implementation, tailored to each organization’s unique mission and audience.

The URGENCY program exemplifies our commitment, providing expedited support for time-sensitive needs—whether it’s a rapid website redesign, a crisis-driven social media campaign, or targeted fundraising materials. Our two-week selection process ensures timely, high-quality assistance, supported by Unicus Marketing’s cost-saving expertise.

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Our Process

1

Submission

nonprofit submits their Request for Services (RFS) to initiate the application process.

2

Initial Review

Unicus Alliance conducts a preliminary review to assess initial eligibility and alignment with mission goals.

3

Board Evaluation

RFS advances to the UA Review Board for a detailed evaluation and final decision within approximately two weeks.

4

Notification

Notifies the nonprofit of the review outcome, providing clear feedback on approval or next steps.

5

Planning Session

A Zoom meeting is scheduled to discuss budget details and specific project requirements with the approved nonprofit.

6

Project Launch

The project begins, with UA delivering tailored creative and marketing services to support the nonprofit’s mission.

Nonprofit Insights

Partner with Unicus Alliance

Transform Your Nonprofit’s Future
with Tailored Support

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